Archive
Volume 9 , Issue 5 , September 2021 , Pages: 155 - 164
Cost and Margin Analysis of Processed Agroindustry Product Marketing In Mataram City
Suprianto , Department of Economics Development Studies, Faculty of Economics and Business, University of Mataram, Mataram City, Indonesia
Putu Karismawan, Department of Economics Development Studies, Faculty of Economics and Business, University of Mataram, Mataram City, Indonesia
Eka Agustiani, Department of Economics Development Studies, Faculty of Economics and Business, University of Mataram, Mataram City, Indonesia
Received: Aug. 6, 2021;       Accepted: Aug. 21, 2021;       Published: Sep. 26, 2021
DOI: 10.11648/j.hss.20210905.14        View        Downloads  
Abstract
This study aims to determine the marketing pattern of processed agro-industry products, examine the margins of each marketing agency, the profit of the institution and marketing channels, and the level of marketing efficiency in each marketing channel of processed agro-industry products in the city of Mataram. The type of research used is descriptive using quantitative and qualitative data. Data was collected through interviews with the help of questionnaires. The data analysis used is qualitative and quantitative analysis by calculating marketing margins, profits and efficiency in each marketing agency and marketing channel. The results obtained are the marketing system of processed agro-industrial products in the city of Mataram consisting of three marketing channels, namely from producers => collectors => retailers => final consumers. In my marketing channel, the leather cracker collectors have a margin of Rp. 15,000/Kg, while in the marketing channel that has the highest margin in this channel is the retailer, which is Rp. 20,000/Kg. Bread processed products with a marketing margin of IDR 250 / pack at retailers, then salted peanut products have a marketing margin of IDR 15,000 / kg in marketing channels I and II, Tofu and tempeh products have a marketing margin of IDR 250 / fruit (retailers) and IDR 750 /pack tempe for collectors and Rp 500/pack for retailers. Salted egg processed products have a marketing margin of Rp. 1000/egg in channel I and Rp. 500/egg in channel II. Marketing efficiency can be seen from the total marketing margin and farmer's share, where in Marketing Channels 1, 2, and 3, it can be seen that all marketing channels for processed agro-industry products are included in the efficient marketing level. The three marketing channels are efficient based on the acquisition of farmer's share which is above 50 percent. The costs incurred in each marketing channel consist of transportation costs, labor costs, and packaging costs. The cheaper the costs incurred, the more efficient the marketing channel and this is in the second marketing channel (the average marketing efficiency is 2.1%).
Keywords
Cost Analysis, Marketing Margins, Processed Agroindustry Product
To cite this article
Suprianto , Putu Karismawan, Eka Agustiani, Cost and Margin Analysis of Processed Agroindustry Product Marketing In Mataram City, Humanities and Social Sciences. Vol. 9, No. 5, 2021, pp. 155-164. doi: 10.11648/j.hss.20210905.14
Copyright
Copyright © 2021 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
References
[ 1 ]
Mataram City Manpower Office. 2013.
[ 2 ]
Director General of Agricultural Product Processing and Marketing, Dep. Agriculture 2002.
[ 3 ]
Arikunto, Suharsini. 2006. Research procedure. A Practical approach. PT. Creative Design. Jakarta.
[ 4 ]
Aryo Demarto, et al. 2003. The informal sector is an alternative job opportunity for low-educated groups. Eleven March University Training Paper.
[ 5 ]
Burn. 2013. Rice Marketing Margin Analysis in Kabila District, Bone Bolango Regency. Faculty of Agriculture, State University of Gorontalo.
[ 6 ]
Downey, and Erickson 1992. Agribusiness Management (translation of Rochidayat Ganda and Alfonus Sirait); Second Edition. Erlangga, Jakarta.
[ 7 ]
Kartasasmita M. 2011. Definition of Agroindustry. Blokspot.com. 2011.
[ 8 ]
Khols, Richard L dan David Douney. 1972. Marketing of Agricultural Product; Macmillan Publishing Co,, Inc. Neu York.
[ 9 ]
Mubyarto. 1998; Small Industry Cost Concept. Gramedia Jakarta.
[ 10 ]
Mar'atissholikhah, et al. (2013); Analysis of the Added Value of Tempe Chips Industry Scale Household; Journal of Agricultural Sciences Vol 9 No 2 (2013).
[ 11 ]
Nasir, Mohammad; 1999. Social Research Methods. Indonesian Graha. Jakarta.
[ 12 ]
Nurmedika. A. Marhauati. M. Max Nur Alam. 2013. Income and Value Analysis Add Jackfruit Chips to Tiara Home Industry in Palu City. Agrotekbis Vol. 1 No. 3. 2013.
[ 13 ]
Prasetyo Eko. 2019. Analysis of the Calculation of Cost of Production and Determination of Product Selling Prices at PT. Perkebunan Nusantara IV (Persero) Tbk; Darmaangsa University Medan.
[ 14 ]
Pranatagama, Muhammad Friendy. 2015. Efficiency and Business Marketing Mix Peanut Farmer in Darungan Village, Tanggul District, Jember Regency; Agribusiness study program, Faculty of Agriculture, University of Jember.
[ 15 ]
Yuniati, M. 2009. Business Analysis of Eel Chips Agroindustry in Klaten Regency.; Program Agribusiness Studies, Faculty of Agriculture, Sebelas Maret University, Surakarta.
[ 16 ]
Sudiyono. 2004. Agricultural Marketing. UMM. Malang.
[ 17 ]
Soekartawi. 2006. Agribusiness. Theory and Its Application; PT. Raja Grafindo Persada Jakarta.
[ 18 ]
Soekartawi. 2002. Introduction to Agroindustry. Publisher PT. King Grafindo Persada.
[ 19 ]
Sa’id, E. G, Syamsu, K, Heryandie dkk. Quality Improvement Study in Gambir Indonesia's Micro and Small Scale Agroindustry; Indonesian Journal of Agricultural Science, Vol. 15. N0. 2. 2020.
[ 20 ]
Wiyono Tuso, Rukhavina Baksh (2015). Analysis of Income and Value Added Tofu Business in Wujianto Home Industry in Ogurandu Village; Bolundo District; Agrotekbis Vol 3. June 2015.
[ 21 ]
Purnomo. Dui. 2007. Development Strategy Model of Patchouli Oil Agroindustry in Garut Regency; Published by the Faculty of Agricultural Industrial Technology, Pajajaran University, Bandung.
Browse journals by subject