Volume 9 , Issue 5 , September 2021 , Pages: 155 - 164
Cost and Margin Analysis of Processed Agroindustry Product Marketing In Mataram City
Suprianto , Department of Economics Development Studies, Faculty of Economics and Business, University of Mataram, Mataram City, Indonesia
Putu Karismawan, Department of Economics Development Studies, Faculty of Economics and Business, University of Mataram, Mataram City, Indonesia
Eka Agustiani, Department of Economics Development Studies, Faculty of Economics and Business, University of Mataram, Mataram City, Indonesia
Received: Aug. 6, 2021;       Accepted: Aug. 21, 2021;       Published: Sep. 26, 2021
DOI: 10.11648/j.hss.20210905.14        View        Downloads  
This study aims to determine the marketing pattern of processed agro-industry products, examine the margins of each marketing agency, the profit of the institution and marketing channels, and the level of marketing efficiency in each marketing channel of processed agro-industry products in the city of Mataram. The type of research used is descriptive using quantitative and qualitative data. Data was collected through interviews with the help of questionnaires. The data analysis used is qualitative and quantitative analysis by calculating marketing margins, profits and efficiency in each marketing agency and marketing channel. The results obtained are the marketing system of processed agro-industrial products in the city of Mataram consisting of three marketing channels, namely from producers => collectors => retailers => final consumers. In my marketing channel, the leather cracker collectors have a margin of Rp. 15,000/Kg, while in the marketing channel that has the highest margin in this channel is the retailer, which is Rp. 20,000/Kg. Bread processed products with a marketing margin of IDR 250 / pack at retailers, then salted peanut products have a marketing margin of IDR 15,000 / kg in marketing channels I and II, Tofu and tempeh products have a marketing margin of IDR 250 / fruit (retailers) and IDR 750 /pack tempe for collectors and Rp 500/pack for retailers. Salted egg processed products have a marketing margin of Rp. 1000/egg in channel I and Rp. 500/egg in channel II. Marketing efficiency can be seen from the total marketing margin and farmer's share, where in Marketing Channels 1, 2, and 3, it can be seen that all marketing channels for processed agro-industry products are included in the efficient marketing level. The three marketing channels are efficient based on the acquisition of farmer's share which is above 50 percent. The costs incurred in each marketing channel consist of transportation costs, labor costs, and packaging costs. The cheaper the costs incurred, the more efficient the marketing channel and this is in the second marketing channel (the average marketing efficiency is 2.1%).
Cost Analysis, Marketing Margins, Processed Agroindustry Product
To cite this article
Suprianto , Putu Karismawan, Eka Agustiani, Cost and Margin Analysis of Processed Agroindustry Product Marketing In Mataram City, Humanities and Social Sciences. Vol. 9, No. 5, 2021, pp. 155-164. doi: 10.11648/j.hss.20210905.14
Copyright © 2021 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License ( which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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