Cost and Margin Analysis of Processed Agroindustry Product Marketing In Mataram City

Suprianto; Putu Karismawan; Eka Agustiani

doi:doi:10.11648/j.hss.20210905.14

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Cost and Margin Analysis of Processed Agroindustry Product Marketing In Mataram City

Suprianto, Putu Karismawan, Eka Agustiani

Published in Humanities and Social Sciences (Volume 9, Issue 5)

Received: 6 August 2021 Accepted: 21 August 2021 Published: 26 September 2021

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Abstract

This study aims to determine the marketing pattern of processed agro-industry products, examine the margins of each marketing agency, the profit of the institution and marketing channels, and the level of marketing efficiency in each marketing channel of processed agro-industry products in the city of Mataram. The type of research used is descriptive using quantitative and qualitative data. Data was collected through interviews with the help of questionnaires. The data analysis used is qualitative and quantitative analysis by calculating marketing margins, profits and efficiency in each marketing agency and marketing channel. The results obtained are the marketing system of processed agro-industrial products in the city of Mataram consisting of three marketing channels, namely from producers => collectors => retailers => final consumers. In my marketing channel, the leather cracker collectors have a margin of Rp. 15,000/Kg, while in the marketing channel that has the highest margin in this channel is the retailer, which is Rp. 20,000/Kg. Bread processed products with a marketing margin of IDR 250 / pack at retailers, then salted peanut products have a marketing margin of IDR 15,000 / kg in marketing channels I and II, Tofu and tempeh products have a marketing margin of IDR 250 / fruit (retailers) and IDR 750 /pack tempe for collectors and Rp 500/pack for retailers. Salted egg processed products have a marketing margin of Rp. 1000/egg in channel I and Rp. 500/egg in channel II. Marketing efficiency can be seen from the total marketing margin and farmer's share, where in Marketing Channels 1, 2, and 3, it can be seen that all marketing channels for processed agro-industry products are included in the efficient marketing level. The three marketing channels are efficient based on the acquisition of farmer's share which is above 50 percent. The costs incurred in each marketing channel consist of transportation costs, labor costs, and packaging costs. The cheaper the costs incurred, the more efficient the marketing channel and this is in the second marketing channel (the average marketing efficiency is 2.1%).

Published in	Humanities and Social Sciences (Volume 9, Issue 5)
DOI	10.11648/j.hss.20210905.14
Page(s)	155-164
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Cost Analysis, Marketing Margins, Processed Agroindustry Product

References

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[7]	Kartasasmita M. 2011. Definition of Agroindustry. Blokspot.com. 2011.
[8]	Khols, Richard L dan David Douney. 1972. Marketing of Agricultural Product; Macmillan Publishing Co,, Inc. Neu York.
[9]	Mubyarto. 1998; Small Industry Cost Concept. Gramedia Jakarta.
[10]	Mar'atissholikhah, et al. (2013); Analysis of the Added Value of Tempe Chips Industry Scale Household; Journal of Agricultural Sciences Vol 9 No 2 (2013).
[11]	Nasir, Mohammad; 1999. Social Research Methods. Indonesian Graha. Jakarta.
[12]	Nurmedika. A. Marhauati. M. Max Nur Alam. 2013. Income and Value Analysis Add Jackfruit Chips to Tiara Home Industry in Palu City. Agrotekbis Vol. 1 No. 3. 2013.
[13]	Prasetyo Eko. 2019. Analysis of the Calculation of Cost of Production and Determination of Product Selling Prices at PT. Perkebunan Nusantara IV (Persero) Tbk; Darmaangsa University Medan.
[14]	Pranatagama, Muhammad Friendy. 2015. Efficiency and Business Marketing Mix Peanut Farmer in Darungan Village, Tanggul District, Jember Regency; Agribusiness study program, Faculty of Agriculture, University of Jember.
[15]	Yuniati, M. 2009. Business Analysis of Eel Chips Agroindustry in Klaten Regency.; Program Agribusiness Studies, Faculty of Agriculture, Sebelas Maret University, Surakarta.
[16]	Sudiyono. 2004. Agricultural Marketing. UMM. Malang.
[17]	Soekartawi. 2006. Agribusiness. Theory and Its Application; PT. Raja Grafindo Persada Jakarta.
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[19]	Sa’id, E. G, Syamsu, K, Heryandie dkk. Quality Improvement Study in Gambir Indonesia's Micro and Small Scale Agroindustry; Indonesian Journal of Agricultural Science, Vol. 15. N0. 2. 2020.
[20]	Wiyono Tuso, Rukhavina Baksh (2015). Analysis of Income and Value Added Tofu Business in Wujianto Home Industry in Ogurandu Village; Bolundo District; Agrotekbis Vol 3. June 2015.
[21]	Purnomo. Dui. 2007. Development Strategy Model of Patchouli Oil Agroindustry in Garut Regency; Published by the Faculty of Agricultural Industrial Technology, Pajajaran University, Bandung.

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APA Style

Suprianto, Putu Karismawan, Eka Agustiani. (2021). Cost and Margin Analysis of Processed Agroindustry Product Marketing In Mataram City. Humanities and Social Sciences, 9(5), 155-164. https://doi.org/10.11648/j.hss.20210905.14

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ACS Style

Suprianto; Putu Karismawan; Eka Agustiani. Cost and Margin Analysis of Processed Agroindustry Product Marketing In Mataram City. Humanit. Soc. Sci. 2021, 9(5), 155-164. doi: 10.11648/j.hss.20210905.14

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AMA Style

Suprianto, Putu Karismawan, Eka Agustiani. Cost and Margin Analysis of Processed Agroindustry Product Marketing In Mataram City. Humanit Soc Sci. 2021;9(5):155-164. doi: 10.11648/j.hss.20210905.14

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@article{10.11648/j.hss.20210905.14,
  author = {Suprianto and Putu Karismawan and Eka Agustiani},
  title = {Cost and Margin Analysis of Processed Agroindustry Product Marketing In Mataram City},
  journal = {Humanities and Social Sciences},
  volume = {9},
  number = {5},
  pages = {155-164},
  doi = {10.11648/j.hss.20210905.14},
  url = {https://doi.org/10.11648/j.hss.20210905.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.hss.20210905.14},
  abstract = {This study aims to determine the marketing pattern of processed agro-industry products, examine the margins of each marketing agency, the profit of the institution and marketing channels, and the level of marketing efficiency in each marketing channel of processed agro-industry products in the city of Mataram. The type of research used is descriptive using quantitative and qualitative data. Data was collected through interviews with the help of questionnaires. The data analysis used is qualitative and quantitative analysis by calculating marketing margins, profits and efficiency in each marketing agency and marketing channel. The results obtained are the marketing system of processed agro-industrial products in the city of Mataram consisting of three marketing channels, namely from producers => collectors => retailers => final consumers. In my marketing channel, the leather cracker collectors have a margin of Rp. 15,000/Kg, while in the marketing channel that has the highest margin in this channel is the retailer, which is Rp. 20,000/Kg. Bread processed products with a marketing margin of IDR 250 / pack at retailers, then salted peanut products have a marketing margin of IDR 15,000 / kg in marketing channels I and II, Tofu and tempeh products have a marketing margin of IDR 250 / fruit (retailers) and IDR 750 /pack tempe for collectors and Rp 500/pack for retailers. Salted egg processed products have a marketing margin of Rp. 1000/egg in channel I and Rp. 500/egg in channel II. Marketing efficiency can be seen from the total marketing margin and farmer's share, where in Marketing Channels 1, 2, and 3, it can be seen that all marketing channels for processed agro-industry products are included in the efficient marketing level. The three marketing channels are efficient based on the acquisition of farmer's share which is above 50 percent. The costs incurred in each marketing channel consist of transportation costs, labor costs, and packaging costs. The cheaper the costs incurred, the more efficient the marketing channel and this is in the second marketing channel (the average marketing efficiency is 2.1%).},
 year = {2021}
}

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TY - JOUR
T1 - Cost and Margin Analysis of Processed Agroindustry Product Marketing In Mataram City
AU - Suprianto
AU - Putu Karismawan
AU - Eka Agustiani
Y1 - 2021/09/26
PY - 2021
N1 - https://doi.org/10.11648/j.hss.20210905.14
DO - 10.11648/j.hss.20210905.14
T2 - Humanities and Social Sciences
JF - Humanities and Social Sciences
JO - Humanities and Social Sciences
SP - 155
EP - 164
PB - Science Publishing Group
SN - 2330-8184
UR - https://doi.org/10.11648/j.hss.20210905.14
AB - This study aims to determine the marketing pattern of processed agro-industry products, examine the margins of each marketing agency, the profit of the institution and marketing channels, and the level of marketing efficiency in each marketing channel of processed agro-industry products in the city of Mataram. The type of research used is descriptive using quantitative and qualitative data. Data was collected through interviews with the help of questionnaires. The data analysis used is qualitative and quantitative analysis by calculating marketing margins, profits and efficiency in each marketing agency and marketing channel. The results obtained are the marketing system of processed agro-industrial products in the city of Mataram consisting of three marketing channels, namely from producers => collectors => retailers => final consumers. In my marketing channel, the leather cracker collectors have a margin of Rp. 15,000/Kg, while in the marketing channel that has the highest margin in this channel is the retailer, which is Rp. 20,000/Kg. Bread processed products with a marketing margin of IDR 250 / pack at retailers, then salted peanut products have a marketing margin of IDR 15,000 / kg in marketing channels I and II, Tofu and tempeh products have a marketing margin of IDR 250 / fruit (retailers) and IDR 750 /pack tempe for collectors and Rp 500/pack for retailers. Salted egg processed products have a marketing margin of Rp. 1000/egg in channel I and Rp. 500/egg in channel II. Marketing efficiency can be seen from the total marketing margin and farmer's share, where in Marketing Channels 1, 2, and 3, it can be seen that all marketing channels for processed agro-industry products are included in the efficient marketing level. The three marketing channels are efficient based on the acquisition of farmer's share which is above 50 percent. The costs incurred in each marketing channel consist of transportation costs, labor costs, and packaging costs. The cheaper the costs incurred, the more efficient the marketing channel and this is in the second marketing channel (the average marketing efficiency is 2.1%).
VL - 9
IS - 5
ER -

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Author Information

Suprianto

Department of Economics Development Studies, Faculty of Economics and Business, University of Mataram, Mataram City, Indonesia
Putu Karismawan

Department of Economics Development Studies, Faculty of Economics and Business, University of Mataram, Mataram City, Indonesia
Eka Agustiani

Department of Economics Development Studies, Faculty of Economics and Business, University of Mataram, Mataram City, Indonesia

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APA Style

Suprianto, Putu Karismawan, Eka Agustiani. (2021). Cost and Margin Analysis of Processed Agroindustry Product Marketing In Mataram City. Humanities and Social Sciences, 9(5), 155-164. https://doi.org/10.11648/j.hss.20210905.14

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ACS Style

Suprianto; Putu Karismawan; Eka Agustiani. Cost and Margin Analysis of Processed Agroindustry Product Marketing In Mataram City. Humanit. Soc. Sci. 2021, 9(5), 155-164. doi: 10.11648/j.hss.20210905.14

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AMA Style

Suprianto, Putu Karismawan, Eka Agustiani. Cost and Margin Analysis of Processed Agroindustry Product Marketing In Mataram City. Humanit Soc Sci. 2021;9(5):155-164. doi: 10.11648/j.hss.20210905.14

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@article{10.11648/j.hss.20210905.14,
  author = {Suprianto and Putu Karismawan and Eka Agustiani},
  title = {Cost and Margin Analysis of Processed Agroindustry Product Marketing In Mataram City},
  journal = {Humanities and Social Sciences},
  volume = {9},
  number = {5},
  pages = {155-164},
  doi = {10.11648/j.hss.20210905.14},
  url = {https://doi.org/10.11648/j.hss.20210905.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.hss.20210905.14},
  abstract = {This study aims to determine the marketing pattern of processed agro-industry products, examine the margins of each marketing agency, the profit of the institution and marketing channels, and the level of marketing efficiency in each marketing channel of processed agro-industry products in the city of Mataram. The type of research used is descriptive using quantitative and qualitative data. Data was collected through interviews with the help of questionnaires. The data analysis used is qualitative and quantitative analysis by calculating marketing margins, profits and efficiency in each marketing agency and marketing channel. The results obtained are the marketing system of processed agro-industrial products in the city of Mataram consisting of three marketing channels, namely from producers => collectors => retailers => final consumers. In my marketing channel, the leather cracker collectors have a margin of Rp. 15,000/Kg, while in the marketing channel that has the highest margin in this channel is the retailer, which is Rp. 20,000/Kg. Bread processed products with a marketing margin of IDR 250 / pack at retailers, then salted peanut products have a marketing margin of IDR 15,000 / kg in marketing channels I and II, Tofu and tempeh products have a marketing margin of IDR 250 / fruit (retailers) and IDR 750 /pack tempe for collectors and Rp 500/pack for retailers. Salted egg processed products have a marketing margin of Rp. 1000/egg in channel I and Rp. 500/egg in channel II. Marketing efficiency can be seen from the total marketing margin and farmer's share, where in Marketing Channels 1, 2, and 3, it can be seen that all marketing channels for processed agro-industry products are included in the efficient marketing level. The three marketing channels are efficient based on the acquisition of farmer's share which is above 50 percent. The costs incurred in each marketing channel consist of transportation costs, labor costs, and packaging costs. The cheaper the costs incurred, the more efficient the marketing channel and this is in the second marketing channel (the average marketing efficiency is 2.1%).},
 year = {2021}
}

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